Why Hot Tubs Are Booming in Canada — And Why a Softub is the Smarter Choice

June 23, 2025

Even in a shifting economy, Canadians choose to invest in personal wellness, and hot tubs are leading the way. With their benefits for relaxation, hydrotherapy, and even light exercise, hot tubs have become more than a luxury—they’re essential to at-home well-being.

By Softub Canada Jun 23, 2025 4:01 PM EDT

At Softub Canada, we’re proud to be part of this market evolution by offering a unique hot tub experience: lightweight, energy-efficient, portable, and built for real life in all seasons.

What’s Driving the Hot Tub Trend?

Consumers today are searching for affordable luxury, and hot tubs offer a multi-purpose solution:

A space to unwind and de-stress
Relief for sore muscles and joint pain
Therapeutic benefits that enhance sleep, circulation, and overall mood

More people are discovering that the right hot tub offers all this without requiring a complete spa renovation or a permanent backyard build.

Softub vs. Traditional Tubs: What Makes Ours Different?

While traditional acrylic tubs are popular, Softubs offer a range of advantages:

True Portability – Our tubs weigh less than 80 lbs empty and easily roll through doorways and over decks.
All-Season Comfort – With a built-in thermal lid and insulated construction, Softubs stay warm and ready even in the Canadian winter.
Energy Efficiency – Our Hydromate system combines a pump, heater, and motor into one bright unit that recycles heat, saving energy while maintaining comfort.
Ease of Use for All Ages and Abilities

A key trend in the industry is accessibility. Many conventional tubs require navigating over tall walls or built-in steps. Softub’s unique low-profile design and soft, flexible structure make getting in and out a breeze for people of all abilities. Add a non-slip entry mat or grab bar, and you have a safe, welcoming space for everyone in the family.

Jets That Make a Difference

Customers are also looking for effective hydrotherapy. With Softub, the jets are fully adjustable and strategically placed for optimal relief, targeting back, leg, and neck muscles. Whether you prefer a relaxing soak or a deep-tissue massage, the Softub experience is fully customizable.

Conclusion: A Hot Tub That Moves With You

The hot tub market is expanding, but not all tubs are created equal. With Softub, you don’t just get bubbles and heat—you get freedom, flexibility, and functionality that fits your lifestyle. Whether you live in the city, escape to the cabin, or just want wellness at home, a Softub delivers the necessary therapeutic benefits with no hassle.

Ready to find your oasis? Explore our models and discover why Softub is Canada’s best-kept wellness secret.

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Learn more about our story and how we’re spreading relaxation across Canada:
👉 www.softubcanada.com

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Proudly serving Canadians since 1990, Softub Canada delivers energy-efficient comfort you can count on — even during rising utility costs.
💧 Softub spas average just $15/month to heat year-round.